Kelly Allen –
Half of Unboring, All About Emotion
Fueling cybersecurity with creativity and heart for over a decade, Kelly is the emotional marketing strategist, idea powerhouse, and the perfect foil to the “boring” side of tech.
Creativity
Meets Strategy
Kelly is obsessed with making brands that customers not only trust but fall in love with. Her strength lies in the tiny, strategic details that create massive competitive advantages.
From bringing energy and personality into B2B marketing to crafting standout go-to-market plans, she’s left her mark on industry leaders like Pentera, Vectra, Abnormal, and Cylera—even earning first-partner rights in the UK and multiple industry awards.
Results That Speak Volumes
She’s a powerful advocate for women in tech, and her data-backed creativity consistently pushes brands into the spotlight. Kelly’s impact is undeniable:
Net new logos growth 17% – 77%
Boosting retention plus annual contract increases by 98%
90% net new service line deals generated by marketing
What People are Saying
Kelly consistently brings new and innovative ideas to get the interest of potential clients. Understands the need for an overall GTM strategy and despite the number of vendors she works for she has a solid good underrating of all the technologies enabling her to execute effectively.
Kate Baker, Partner Manager EMEA Immersive Labs
Kelly truly is a “CMO of all trades.” Whether it’s content, events, or partnerships, she effortlessly masters them all with creativity and enthusiasm. Her ability to juggle multiple responsibilities while consistently delivering outstanding results makes her invaluable. Working with Kelly is always a genuine pleasure – her positive energy and collaborative spirit elevate everyone around her. Highly recommended!
Aviv Cohen, CMO Pentera
There are a handful of people everyone meets in their careers who indelibly stand out as exceptional. People whom you always have in mind for the day you start your own business or a role comes up where you get to work with them again. Kelly is this person.
Chris Payne, Principal Product Manager Axway
Passion & Personality
Kelly is fiercely passionate about empowering women in tech. When she’s not juggling campaigns, you’ll find her:
- Sipping Diet Coke
- Diving into psychology & behavioral science
The Neurospicy Edge
“Neurospicy” in the best way, Kelly channels her creative spark into making every marketing interaction unforgettable.
She’s even penning a book—aptly titled:
“Why Should Your Customers Give a Fck?”
All to ensure the cybersecurity world feels every bit as vibrant and human as it should.
